BCR (Banca Comercială Română) has launched a new tool called FinCoach in its digital banking platform, George.

FinCoach aims to help users develop healthy financial habits by providing financial education and analysis of their personal financial situation.

The tool offers practical advice and information on various topics such as financial health, setting a personal budget, smart ways to save, generating income from hobbies, investment principles, managing debt, and options for college funding.

George’s digital ecosystem has been steadily expanding over the past six years, with over 300 features and options introduced since its launch in October 2018.

The platform currently has 2.34 million users, with over 1.9 million active users of the George mobile app, showing a year-on-year growth of 13%.

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